Geeta Nayyar, MD, MBA, on misinformation, rebuilding patient trust and good health care marketing
#AMAupdate welcomes back Geeta Nayyar, MD, MBA, a physician and health care technology expert. In this episode, Dr. Nayyar discusses how health care leaders can use new technologies like AI and existing social media platforms to reach new patients, rebuild trust in the community, stop the spread of medical misinformation and combat the anti-science movement. American Medical Association CXO Todd Unger hosts.
📖 For more on Dr. Nayyar's book "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness", visit: https://www.barnesandnoble.com/w/dead-wrong-geeta-nayyar/1144004800
🔋 AMA efforts to stop physician burnout: https://bit.ly/AMARecoveryPlan_Burnout
🩺 The AMA is your powerful ally in patient care. Join now: https://bit.ly/AMAJoinRenew
00:00 AMA Update for August 22, 2023
01:06 What do you mean by "misinformation illness"?
01:43 Why is anti-science so prevalent? (anti-vaccination, antivax, anti-vaxxers)
02:24 How #misinformation affects doctors (physician burnout, patient care, distrust)
02:58 Cleveland Clinic: System-level support for physicians and patients (health system enterprise marketing example)
03:56 Hospitals and doctors on social media: speaking publicly about science and medicine
05:02 Using #AI and social media to stop the spread of misinformation and #antiscience
05:35 #augmentedintelligence and the future of AI in medicine
06:26 Trusting science and building doctor-patient relationships
07:15 Featured stories from Dr. Peter Hotez, Dr. Megan Ranney and more
08:35 Medical marketing as patient education and retention
09:42 New book "Dead Wrong" out Oct. 19, 2023
Visit the AMA Update video page for more videos in this series: https://www.ama-assn.org/ama-update-videos.
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