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 MEDIA LIBRARY 

Geeta Nayyar, MD, MBA, on misinformation, rebuilding patient trust and good health care marketing
10:26

Geeta Nayyar, MD, MBA, on misinformation, rebuilding patient trust and good health care marketing

#AMAupdate welcomes back Geeta Nayyar, MD, MBA, a physician and health care technology expert. In this episode, Dr. Nayyar discusses how health care leaders can use new technologies like AI and existing social media platforms to reach new patients, rebuild trust in the community, stop the spread of medical misinformation and combat the anti-science movement. American Medical Association CXO Todd Unger hosts. ๐Ÿ“– For more on Dr. Nayyar's book "Dead Wrong: Diagnosing and Treating Healthcare's Information Illness", visit: https://www.barnesandnoble.com/w/dead-wrong-geeta-nayyar/1143303950 ๐Ÿ”‹ AMA efforts to stop physician burnout: https://bit.ly/AMARecoveryPlan_Burnout ๐Ÿฉบ The AMA is your powerful ally in patient care. Join now: https://bit.ly/AMAJoinRenew 00:00 AMA Update for August 22, 2023 01:06 What do you mean by "misinformation illness"? 01:43 Why is anti-science so prevalent? (anti-vaccination, antivax, anti-vaxxers) 02:24 How #misinformation affects doctors (physician burnout, patient care, distrust) 02:58 Cleveland Clinic: System-level support for physicians and patients (health system enterprise marketing example) 03:56 Hospitals and doctors on social media: speaking publicly about science and medicine 05:02 Using #AI and social media to stop the spread of misinformation and #antiscience 05:35 #augmentedintelligence and the future of AI in medicine 06:26 Trusting science and building doctor-patient relationships 07:15 Featured stories from Dr. Peter Hotez, Dr. Megan Ranney and more 08:35 Medical marketing as patient education and retention 09:42 New book "Dead Wrong" out Oct. 19, 2023 Visit the AMA Update video page for more videos in this series: https://www.ama-assn.org/ama-update-videos. โ€” ๐Ÿ“บ Follow the AMA on YouTube: @americanmedicalassociation ๐ŸŽฅ Watch #AMAUpdate for the latest in health care news for physicians: https://bit.ly/AMA_Update ๐Ÿ“ง Subscribe to AMA Morning Rounds newsletter, with the news you need every morning delivered to your inbox: https://bit.ly/AMA-MorningRounds ๐ŸŽง Listen to our latest podcast episodes now: https://bit.ly/AMA_Podcasts ๐Ÿ“ฒ Download AMA Connect for news, podcasts, video updates and learning in one place: https://apple.co/3URzNES #fightingfordocs #medicine #futureofhealthcare #physicianadvocacy #healthcare #medical #science #pandemic #medicalethics #healthsystem #hospital #healthcareworkers #careteam #healthcaresystem #healthcareleaders #amarecoveryplan #physicianburnout #burnout #medicalmarketing
AI Revolutionizing Healthcare? CMO at Salesforce Breaks down Doctor Burnout
26:34

AI Revolutionizing Healthcare? CMO at Salesforce Breaks down Doctor Burnout

Geeta Nayyar (Chief Medical Officer at Salesforce) joins us on HealthCare Trailblazers to share her unique insight on how she navigated her team in a remote environment during the pandemic, the positive impact that COVID had on Telehealth, why the new era of digital transformation in healthcare needs to be developed with doctors and her views on some of the challenges in healthcare and how we can solve it. About Geeta Nayyar (Dr. G) As a nationally recognized leader in healthcare information technology, a physician executive, public speaker, and author, Greta loves leading the all-fronts fight for better well-being and helping bridge the divide between clinical medicine, business, and digital health. As Chief Medical Officer at Salesforce, she ensures that data flows seamlessly throughout the healthcare system, empowering clinicians with the insights they need to deliver the high-quality care every patient deserves. Helping others is one of her passions. As a Rheumatologist and a preceptor for the University of Miami Mitchell Wolfson Sr. Department of Community Service (DOCS) program, she cares for underserved patients and ensures medical education remains relevant in a rapidly changing world. In each of her roles, she works to curb misinformation at the intersection of healthcare and technology. Geeta has contributed to CNN; she is a frequent guest on several news networks in South Florida, and have been featured in The Huffington Post, The Miami Herald, Stat News, and on KevinMD.com. Learn more about Geeta Nayyar (Dr. G) LinkedIn: https://www.linkedin.com/in/geetanayyar/ Learn more about Previva Health Group: Website: https://previva.com/ LinkedIn: https://www.linkedin.com/company/previva-health-group/
Dr Geeta Nayyar Demo Reel
03:37
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