#AMAupdate welcomes back Geeta Nayyar, MD, MBA, a physician and health care technology expert. In this episode, Dr. Nayyar discusses how health care leaders can use new technologies like AI and existing social media platforms to reach new patients, rebuild trust in the community, stop the spread of medical misinformation and combat the anti-science movement. American Medical Association CXO Todd Unger hosts. 📖 For more on Dr. Nayyar's book "Dead Wrong: Diagnosing and Treating Healthcare's Information Illness", visit: https://www.barnesandnoble.com/w/dead-wrong-geeta-nayyar/1143303950 🔋 AMA efforts to stop physician burnout: https://bit.ly/AMARecoveryPlan_Burnout 🩺 The AMA is your powerful ally in patient care. Join now: https://bit.ly/AMAJoinRenew 00:00 AMA Update for August 22, 2023 01:06 What do you mean by "misinformation illness"? 01:43 Why is anti-science so prevalent? (anti-vaccination, antivax, anti-vaxxers) 02:24 How #misinformation affects doctors (physician burnout, patient care, distrust) 02:58 Cleveland Clinic: System-level support for physicians and patients (health system enterprise marketing example) 03:56 Hospitals and doctors on social media: speaking publicly about science and medicine 05:02 Using #AI and social media to stop the spread of misinformation and #antiscience 05:35 #augmentedintelligence and the future of AI in medicine 06:26 Trusting science and building doctor-patient relationships 07:15 Featured stories from Dr. Peter Hotez, Dr. Megan Ranney and more 08:35 Medical marketing as patient education and retention 09:42 New book "Dead Wrong" out Oct. 19, 2023 Visit the AMA Update video page for more videos in this series: https://www.ama-assn.org/ama-update-videos. — 📺 Follow the AMA on YouTube: @americanmedicalassociation 🎥 Watch #AMAUpdate for the latest in health care news for physicians: https://bit.ly/AMA_Update 📧 Subscribe to AMA Morning Rounds newsletter, with the news you need every morning delivered to your inbox: https://bit.ly/AMA-MorningRounds 🎧 Listen to our latest podcast episodes now: https://bit.ly/AMA_Podcasts 📲 Download AMA Connect for news, podcasts, video updates and learning in one place: https://apple.co/3URzNES #fightingfordocs #medicine #futureofhealthcare #physicianadvocacy #healthcare #medical #science #pandemic #medicalethics #healthsystem #hospital #healthcareworkers #careteam #healthcaresystem #healthcareleaders #amarecoveryplan #physicianburnout #burnout #medicalmarketing

Saleforce's Chief Medical Officer, Dr. Geeta Nayyar discusses what's next in digital health from episode 5 of Trialz! Follow Trialz on Social Media! Follow on TikTok: @TrialzPodcast Follow on Twitter: https://twitter.com/TrialzPodcast Follow on Instagram: https://www.instagram.com/trialzpodcast/ #health #healthcare #clinicaltrials #digitalhealth #healthcontent

Geeta Nayyar (Chief Medical Officer at Salesforce) joins us on HealthCare Trailblazers to share her unique insight on how she navigated her team in a remote environment during the pandemic, the positive impact that COVID had on Telehealth, why the new era of digital transformation in healthcare needs to be developed with doctors and her views on some of the challenges in healthcare and how we can solve it. About Geeta Nayyar (Dr. G) As a nationally recognized leader in healthcare information technology, a physician executive, public speaker, and author, Greta loves leading the all-fronts fight for better well-being and helping bridge the divide between clinical medicine, business, and digital health. As Chief Medical Officer at Salesforce, she ensures that data flows seamlessly throughout the healthcare system, empowering clinicians with the insights they need to deliver the high-quality care every patient deserves. Helping others is one of her passions. As a Rheumatologist and a preceptor for the University of Miami Mitchell Wolfson Sr. Department of Community Service (DOCS) program, she cares for underserved patients and ensures medical education remains relevant in a rapidly changing world. In each of her roles, she works to curb misinformation at the intersection of healthcare and technology. Geeta has contributed to CNN; she is a frequent guest on several news networks in South Florida, and have been featured in The Huffington Post, The Miami Herald, Stat News, and on KevinMD.com. Learn more about Geeta Nayyar (Dr. G) LinkedIn: https://www.linkedin.com/in/geetanayyar/ Learn more about Previva Health Group: Website: https://previva.com/ LinkedIn: https://www.linkedin.com/company/previva-health-group/

Geeta Nayyar, MD, MBA, chief medical officer and SVP at Salesforce, discusses the past, present and future of digital transformation in health care. Covering digital health tools to optimize physician workflows and reduce burnout, medical CRM and other clinical technology services. Dr. Nayyar is a nationally recognized leader in health care information technology, as well as an author, public speaker and was named one of “25 Digital Health Influencers to Follow in 2022.” American Medical Association CXO Todd Unger hosts. 00:00 AMA Update for Jan. 9, 2023 01:09 How did you become the CMO at Salesforce? 02:23 Physician practice workflows and electronic health records (EHR) 03:52 Streamlining health care workflows 06:09 How can technology help burnout? 07:51 How can we make health care accessible? 10:23 Health care marketing and patient engagement 12:30 Future of digital health care Visit the AMA Update video page for more videos in this series: https://www.ama-assn.org/ama-update-videos.

In our fifth episode, host Scott and co-host Amanda are joined by Salesforce's Chief Medical Officer Geeta Nayyar to discuss how she got started in her medical career, what changes she's seen in the healthcare space during the pandemic and where the industry is headed. Follow Trialz on Social Media! Follow on TikTok: @TrialzPodcast Follow on Twitter: https://twitter.com/TrialzPodcast Follow on Instagram: https://www.instagram.com/trialzpodcast/ #health #healthcare #clinicaltrials #digitalhealth #healthcontent #clinicaldatamanagement

Over the past few years, innovation in the use of technology to practice medicine has accelerated at an unprecedented rate. Host Chris Grant, chief operating officer of The Permanente Federation, talks about this dynamic with a leader in the information technology space. Dr. Geeta Nayyar, senior vice president and chief medical officer for Salesforce, helps examine the relationship between information technology and health care coming out of the COVID-19 pandemic, its potential to drive better patient care, and what areas can be improved. Catch up on past episodes here: https://permanente.org/news/permanente-live/podcast/