EXPERT & TRANSPARENT OPINIONS THAT EMPOWER
As a nationally recognized leader in healthcare information technology and serving Board Member of both the American Telemedicine Association and the University of Miami Miller School of Medicine Alumni Association, Dr. G helps steer decision-making at some of the nation’s most influential medical organizations.
Her work and expertise in topics such as emerging health tech, artificial intelligence innovation, social media mis/disinformation, digital health, and the business of healthcare have earned her appearances on CNN, and PBS, and she is regularly featured on CNBC and Yahoo Finance.
IN-DEPTH WITH DEAD WRONG
What can healthcare do when patients believe rumors and lies rather than doctors, researchers, and public health officials?
That question is at the heart of Dead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness, a roadmap for healthcare leaders to understand and address the effects of the conspiracy theory and conjecture that have taken the health of the nation hostage, a phenomenon that began long before social media and COVID-19 and is sure to outlast both.
In the book, physician and healthcare-technology expert Geeta Nayyar reveals how misinformation and disinformation are leading Americans down a dangerous path. She shows why healthcare leaders must intervene and what steps they can take to secure the health of their patients and organizations.
As Dr. G reflects on her experiences in the exam room and the boardroom, she teams up with former journalists to gather insights from contemporary academic research and the world’s foremost experts on medical misinformation. Through rich storytelling and rigorous reporting, the book exposes misinformation as a growing threat to individual health, organizational imperatives such as clinician recruitment and retention and care quality, and the U.S. healthcare system itself. Its pages offer invaluable glimpses of real-world solutions spanning new clinical approaches, artificial intelligence, digital health, social media, marketing, and public policy.
TOM CASTLES AND JACK MURTHA are the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry's top companies and innovators.
HEALTHCARE PROFESSIONALS NEED TO COME TOGETHER FOR POSITIVE CHANGE
Healthcare professionals of all levels can lead the movement for a healthier and better-informed future by reading and implementing the actionable steps in Dead Wrong. As the book urges healthcare leaders, innovators, and marketers to take action, it is just as important that healthcare business leaders also understand these issues in order to guide their teams and organizations as a whole towards progress. Armed with valuable insights and strategies, they can foster truth's restoration and avert health catastrophes caused by misinformation.